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SFMC Consultant/Senior Consultant/Architect/ Senior Architect

Job title: SFMC Consultant/Senior Consultant/Architect/ Senior Architect

Company: Cognizant

Job description: #LI-CTSINDIA #SFMCSeniorArchitect #SFMCArchitect #SFMCSeniorDeveloper #SFMCDeveloper
Position – SFMC Consultant & SFMC Senior Consultant & SFMC Architect & SFMC Senior Architect

Experience – 4 years to 15 years

Level – Developer &Senior Developer & Architect & Senior Architect
Location: Chennai/Bangalore/Pune/ /Kolkata/

JD for Sr. Developer /Developer

Experience: 4-8 Years

Qualification:

  • Master Degree / B-Tech/BE/ degree in computer science, electronics, IT or another technical field or equivalent practical experience.
  • Excellent analytical, problem-solving, organizational, communication and interpersonal skills.

Roles & Responsibilities:

  • Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMC
  • Understanding of the Digital Marketing processes including Cross Channel Marketing – Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
  • Experience in analysing business requirements and map them to technical flows
  • Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender’s Configuration
  • Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data

JD FOR Solution Architect/ Technical Architect:

Experience: 9-13 Years

Qualification:

  • Master Degree / B-Tech/BE/ degree in computer science, electronics, IT or another technical field or equivalent practical experience.
  • Excellent analytical, problem-solving, organizational, communication and interpersonal skills.

Roles & Responsibilities:

  • Candidate must demonstrate progressive leadership in the full life cycle of the software development environment.
  • Designing and Solutioning with high-performance, reusable, and reliable approach with SFMC practices
  • Working with the team for delivering the requirements
  • Ensuring the best possible solution & quality of an application.
  • Provide Guidance to Development team to Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Center for channels like email, direct mail, SMS, mobile push, call center, web etc.
  • Provide Guidance to Development team to perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations
  • Provide Guidance to Development team to develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries.
  • Provide Guidance to Development team for data Model setup using List, Groups and Data Extensions
  • Provide Guidance to Development team to develop and maintain Custom User Preference and Subscription Centre on Landing Pages/Cloud Pages using extensive scripting and API Calls in addition to OOTB features
  • Provide Guidance to Development team on setting up of Opt In/Opt Out Management using Public Lists and Publication Lists

Technical Expertise/

  • Experience with environment management, release management, source control, Continuous development and Continuous Integration.
  • Extensive experience in end-to-end implementation experience with the SFMC platform and responsible for the application design, development and support for Marketing Cloud projects.
  • Sound knowledge & experience of marketing domain spreading across the industry leading tool platforms like SFMC etc.
  • Clear understanding of the Digital Marketing processes including Cross Channel Marketing – Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys & Persona Definition, unknown to known conversion, Proximity Marketing, Next Best Offers etc.
  • Understanding of the Marketing Cloud modules – Email Studio, Mobile Studio, Automation Studio, Web Studio etc
  • Understanding of HTML & Scripting language – AMP Script & SSJS
  • Understanding of new modules like Interaction Studio ,DMP ,Einstein ,AI Intelligence tool – Datorama
  • Experience in analysing client business needs and present with end to end marketing solution
  • Experience in designing end to end technical solution for marketing automation including data modelling, integrations, Marketing tool configuration/customization
  • Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender’s Configuration
  • Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
  • Experience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation.
  • Experience in Real Time Integration Management like Interaction Studio and ability to design and develop 1:1 customer experience, channel optimization and configure next best action on salesforce marketing cloud platform.
  • Experience in Persona Building, Data Activation, Personalization, manage delivery and generate insights using Audience Studio
  • Good Knowledge on AMP Script ,Java Script & HTML
  • Outstanding communication skills, ability to interact and make client understand the marketing solution lucidly
  • Ability to come up with alternate solutions/thought processes when presented with a complex technical/functional scenario
  • Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviour.
  • Excellent oral and written communication skills
  • Good delegation and time management skills with problem-solving abilities.

Desired:

Minimum two certifications needed in SFMC- Email Specialist, Developer or Consultant

Employee Status : Full Time Employee

Shift : Day Job

Travel : No

Job Posting : Sep 12 2020

About Cognizant Cognizant (Nasdaq-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 194 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us

Expected salary:

Location: Kolkata, West Bengal

Job date: Sun, 13 Sep 2020 22:29:27 GMT

Apply for the job now!