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Manager – Cat Marketing and Planning

Job title: Manager – Cat Marketing and Planning

Company: Flipkart

Job description: About Flipkart

In 2007, we started the Flipkart journey by selling books online. But now, over a decade later, our story is quite different. Today, Flipkart is India s largest online marketplace and one of India s leading technology powerhouse that is disrupting the way India shops online. What has got us here The dynamic, passionate and talented folks we call Flipsters!

Our core values define our identity and form the basis of our actions and reflect in everything that we do at Flipkart. Values enable us to shape the desired organizational culture in which each Flipster can thrive and be at their best.

We believe in taking bold bets and changing the paradigm, having a sense of urgency to solve problems strategically and putting great ideas into action. We look at the world from our customer s point of view and keep customers at the heart of everything we do. We strive to do the right thing always and be committed to our customers and stakeholders. Job Description :

About the role

Ability to translate complex business and consumer tasks into brand propositions with deep consumer connect.

Creative thinker with a passion for ideas and a deep understanding of using digital and traditional channels as a means for brands to communicate with online audiences.

Be comfortable with both creative and business dimensions of marketing

Comfortable to strategize and execute large scale on platform initiatives

Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships

Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins

About the Team:

The Large Appliances (White Goods) BU is amongst the fastest growing businesses in Flipkart and is poised to hit a USD 2Bn revenue by 2020. Flipkart recently revamped its end-to-end buying experience for Appliances by helping customers easily discover, shortlist and purchase them. This innovative one-stop-shop now offers everything you need to shop confidently for TVs, washing machines, refrigerators, ACs and other small home appliances – the value and convenience of online shopping, as well as reliable post-purchase benefits such as warranty and installation.

Category Marketing Team for Large Appliances @ Flipkart leads demand generation for the $ 2 Bn business, 2nd largest in Flipkart. The team is responsible for planning and executing a range of on platform and off-platform initiatives which build Flipkart as the most preferred destination for all your appliance needs. Customers lie at the centre of what we do, and every initiative is thought backwards from how it will solve for them.

What you ll do:

Creative Appreciation: Able to choose the winning creative among a group of ideas based on a mix of technical knowledge and intuition

Proposition Development: Is able to articulate the problem statement and create an effective proposition

Research Orientation: Showcases problem-oriented and critical thinking. Adapts a research-based approach to problems and understands industry best practices

Customer Orientation – Puts the customer at the beginning, centre & end of every decision

Data & Analytics: Strong Analytical Ability. Drives continuous measurement and improvement of all marketing initiatives.

Managing Stakeholders: Forms, monitors and maintains constructive relationships with stakeholders by managing their expectations and moves the project/business towards its stated goals

Planning: The ability to think clearly and logically to understand the problem statement, provide solutions where relevant and share it with relevant stakeholders

Business Understanding: Demonstrates keenness and quickness in understanding a Fk business and macro trends affecting business.

What you ll need

Minimum 2+ years of experience in a core brand management / Merchandising/ Digital Marketing/ Customer Marketing/ GTM etc. (FMCG Experience Preferred)

Strong understanding of technology and business

Knowledge of Internet, Retail, consumer goods industry is a plus

Desire and ability to think like the customer

Ability to translate strategies into execution plans and take them to completion

Highly analytical and detail oriented

Willing to take calculated risks to grow the category

Excellent verbal and written communication with interpersonal skills

Ability to connect with people across teams & levels

Proven people leadership skills

Must be willing to learn

Strong bias for Action – Flipkart works at a very rapid pace Posted On :

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Other details

Expected salary:

Location: Bangalore, Karnataka

Job date: Mon, 31 Aug 2020 07:04:24 GMT

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